TikTok’s latest in-app experience invites fans to dive into MAYHEM.

TikTok is bringing the chaos with an immersive in-app experience celebrating Lady Gaga’s highly anticipated new album. Fans can dive deeper into Lady Gaga’s world of MAYHEM through interactive challenges and access to limited-edition rewards.

By participating, those who complete all five interactive challenges will earn a limited-time-only MAYHEM profile frame as a badge of honor. Plus, standout videos using the #MAYHEM hashtag will have the chance to be featured in the official Fan Spotlight carousel, showcasing the most creative fan content.

Captivating fans on TikTok, her August 2024 collaboration with Bruno Mars, Die with a Smile, became a viral sensation, inspiring over 15M creator videos and spending five non-consecutive weeks at No. 1 on the Billboard Hot 100. Gaga’s TikTok teaser for the track amassed 31.2M views and 5M likes, while a clip of her dancing to the song racked up 20.6M views and 2.9M likes. Most recently, Abracadabra, has taken over For You feeds, with more than 669K creator videos featuring fans showing off their best dance moves to the track. After debuting at No. 1 on Billboard's Hot Dance/Pop Songs Chart, the song has been further propelled by Gaga’s engaging TikTok presence, including rehearsal clips (22.6M views, 2.6M likes) and another of her dancing while getting ready (28.5M views, 4M likes). With MAYHEM now unleashed, fans are bringing Gaga’s new era to life on TikTok, filling For You feeds with creative takes on her music and turning her latest tracks into instant classics.

@tiktok search “Lady Gaga” on TikTok to see what the little monsters are stirring up 👀 @ladygaga ♬ original sound - TikTok

To join the experience, search “Lady Gaga” on TikTok, or tap the video anchor that appears alongside her content. New to TikTok? It’s easy to get involved—simply download the app for free via the Apple App Store, Google Play or Amazon.